DQ is a time attack team inspired by GT3 racing and the high stakes intensity of the World Time Attack Challenge. The name represents the fine line between setting the perfect lap and losing everything by pushing beyond the limit. The brief was to create a complete identity that broke away from predictable motorsport branding. Through a sharp flag-inspired mark, acid-yellow palette, technical typography and telemetry-driven graphics, DQ combines the precision of professional racing with the raw attitude of underground motorsport.